Alfa Romeo extends its partnership with Singha Company
Alfa Romeo F1 Group has declared that it has prolonged its extended-phrase partnership with Singha Company for a fourth consecutive calendar year, as the two providers announce a offer for the 2022 time.
A subsidiary of Boon Rawd Brewery, the very first brewery proven in Thailand, Singha Company has manufactured the eponymous beer considering the fact that 1933: Its unmistakable style and the trademark mystical golden lion brand showcased on just about every bottle are now synonymous with Thailand by itself. Together with Singha, the primary Thai beer, Singha Company generates other important beer brand names and a increasing selection of sodas and mineral waters, catering for a extensive selection of preferences and buyers.
With a extended and thriving heritage in motorsport, both of those at house in Thailand and globally, Singha Company joined the Alfa Romeo F1 Group ORLEN loved ones in 2019 and is completely ready to deploy a new, thrilling activation programme that includes the team’s motorists, Zhou Guanyu and Valtteri Bottas.
Singha Company logos will be obvious in distinguished places on the team’s car or truck, the C42, as very well as on staff package and the drivers’ satisfies.
Group Principal Frédéric Vasseur mentioned: “We are delighted to lengthen our partnership with Singha Company for a fourth calendar year, a indicator of how very well our two brand names have been doing the job jointly. We search ahead to repaying their religion in the staff with on-keep track of outcomes, and we are enthusiastic about the activation programme they will deploy to arrive at a increasing range of supporters this time.”
Commenting on the announcement, Voravud Bhirombhakdi, Senior Government Vice President, Boon Rawd Brewery included: “We are a loved ones company, and Alfa Romeo F1 Group ORLEN is the loved ones we located in Formulation A single. There are so quite a few similarities in the way we function our enterprises and we are around the moon to go on our romance with the staff. We experience at house below and we are searching ahead to bringing the exhilaration of racing to our supporters.”