F1 assured Hamilton-Pitt movie will dwarf “monumental” recognition of Drive to Survive

Formulation 1 has excessive expectations for the potential of its forthcoming movie which Lewis Hamilton and Brad Pitt are concerned in.

The as-yet-untitled function, manufacturing of which is because of start this 12 months, includes a number of the creatives behind final 12 months’s profitable ‘Prime Gun: Maverick’. They embrace director Joseph Kosinski and producer Jerry Bruckheimer.

F1’s Netflix sequence Drive to Survive has received reward for attracting new viewers to the game since its launch 5 years in the past. Nevertheless Liberty Media president and CEO Greg Maffei mentioned he expects the forthcoming movie to have a a lot larger affect, evaluating it to the forthcoming Las Vegas Grand Prix.

“This film, sort of like Vegas, goes to be a complete different degree,” Maffei advised a Liberty Media investor Q&A in Las Vegas yesterday. “As a lot as Drive to Survive is big to lots of people on this room and lots of people around the globe, I nonetheless go locations and other people say, ‘Huh?’

“Its viewers just isn’t that huge. It might be huge amongst this group, however it’s not that huge. A Brad Pitt film with Lewis Hamilton consulting and with Bruckheimer and with the director from Prime Gun Maverick…

“We’ve already seen a few of what they’re going to do and the way they’re going to pores and skin these vehicles. They took the know-how from Prime Gun. It’s going to be superb.”

Maffei mentioned F1 is conscious it wants to start wanting past Drive to Survive for potential sources of recent viewers. “The Simpsons has gone on for [over] 20 years, however there aren’t that many reveals that have been on that lengthy,” he mentioned.

“Drive to Survive is great. However we can’t depend on Drive to Survive to be our solely promotion car perpetually. You’ve received to maintain it contemporary. Change the sport.

“That’s one of many issues I’d wish to assume we’ve finished with the workforce coming into Formulation 1, credit score to Stefano [Domenicali, CEO]. What we’ve finished extra just lately round different kinds of Instagram and TikTok and the like, we’re retaining it contemporary and completely different.”

Hamilton has beforehand mentioned the movie will probably be “the perfect racing film that’s ever existed.”

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