Ferrari provides new companion to its sponsorship portfolio

System One’s Maranello-dependent outfit Ferrari have declared the arrival of a new Crew Companion with the signing of a multi-12 months settlement with the American audio electronics firm Harman Automotive.

Just a 7 days following confirming that the Swiss crypto and blockchain technological know-how firm Velas still left the Maranello-dependent workforce, Ferrari set up the American software package firm, Genesys as a next-tier workforce companion, becoming a member of the likes of Ray-Ban, AWS, Richard Mille, CEVA Logistics, Mission Winnow, Bitdefender, Estrella Galicia, HCL, Palantir and OMR.

The Italian outfit has now declared a multi-12 months partnership with Harman Automotive. The Stamford-dependent organization is an electronics technological know-how firm and subsidiary of Samsung Electronics centered on building purchaser activities at automotive quality that will produce a multi-faceted partnership with Ferrari centered on bringing the subsequent-technology of in-cabin activities to market place.

Commenting on the announcement, Ferrari CEO Benedetto Vigna claimed: “Our partnership delivers with each other two models celebrated for excellence and for pushing the boundaries of technological know-how and innovation. We glance ahead to doing work with Harman to prolong our in-cabin knowledge benefit and produce to our consumers a push like no other”.

Amongst Ferrari’s sponsors for the 2023 time will be Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva, Mission Winnow, Bitdefender, Estrella Galicia, HCL Program, Palantir, OMR, Puma, Radiobook, VistaJet, Giorgio Armani, Riva, Mahle, Pirelli, Manpower Team, TechnoGym, Iveco, Bell, Riedel, Garrett, Öhlins, Sabelt, Frecciarossa, NGK Spark Plugs, Brembo, SKF and Harman.