Heineken to stick with Formulation One

Forward of the Spanish Grand Prix, Formulation One has confirmed that it has prolonged its World Partnership with Heineken following seven years of profitable collaboration between the 2 international manufacturers.

Heineken joined forces with Formulation One in 2016, and has staged a lot of actions together with at-track activations, offering world class DJs at occasions and enhancing fan experiences globally.

The extension of the partnership will see Heineken proceed to supply world-class leisure moments, together with performances from Heineken’s newly introduced international ambassador, Dutch famous person DJ Martin Garrix.

Since coming into the world of motorsport in 2016, Heineken has been dedicated to driving actual change in the direction of the attitudes round drink driving, launching their ‘When You Drive, By no means Drink’ marketing campaign, and has additionally dedicated to investing 10%+ of all media budgets to supporting accountable consumption programmes.

Alongside the partnership, Heineken would be the official Title Race Companion for the inaugural 2023 Las Vegas Grand Prix, which is about to create the right mixture of world-class leisure and distinctive fan experiences throughout the race weekend.

Commenting on the announcement, Formulation One President and CEO Stefano Domenicali mentioned: “Since our partnership with Heineken started in 2016 they’ve been an unbelievable companion that has focussed on delivering world-class occasions for all our followers that embody the perfect of sport and leisure, and so they have develop into a key a part of the race weekend.

“The work that Heineken is doing to advertise accountable ingesting stays as necessary to us because the experiences they create for our followers, previous and new, and we sit up for enhancing that all through this season and past.”

Heineken CEO Dolf van den Brink added: “F1’s quickly rising, ever-changing fanbase was one of many many explanation why we prolonged our partnership. It is a incredible alternative for us to proceed delivering world-class fan experiences, whereas additionally creating our accountable consumption messages to an more and more engaged and related viewers. With the Heineken Silver Las Vegas race later this 12 months set to be a spotlight, 2023 goes to be essentially the most exhilarating season but!”