McLaren unveil particular livery for house race
Only a day after the Austrian Grand Prix, McLaren have unveiled a particular chrome-inspired livery for this weekend’s Method One British Grand Prix at Silverstone.
McLaren Racing and their Official Major Companion Google have immediately unveiled a particular livery at a media occasion on the McLaren Know-how Centre in Woking, with Lando Norris, Oscar Piastri and McLaren Racing CEO Zak Brown in attendance.
The Chrome livery is a celebration of McLaren’s fan-favourite design which the staff carried from 2006 to 2014. McLaren’s chrome period was outlined by Lewis Hamilton’s momentous Driver’s World Championship in 2008, the identical 12 months through which Google launched its pioneering, super-fast Chrome browser.
Google Chrome is used throughout the staff’s operations, supporting efficiency each at monitor and on the McLaren Know-how Centre. Like Method 1, the Chrome browser is centered on pace, reliability and safety. The Chrome model spearheads the livery takeover at Silverstone to attach McLaren followers with an iconic livery within the staff’s historical past.
For the complete 2023 British Grand Prix race weekend, the Chrome livery will likely be carried on each MCL60 race vehicles. The staff’s race drivers Norris and Piastri will put on particular race fits, with the Briton set to race with a devoted helmet design and bespoke boots.
Stand up shut and private with our McLaren Chrome livery. 👀#ChromeIsBack pic.twitter.com/pZMpqlcT7t
— McLaren (@McLarenF1) July 3, 2023
“It’s no secret that racing followers love McLaren’s basic chrome livery,” mentioned McLaren Racing CEO Zak Brown. “Google Chrome needed to carry again components of this iconic livery to rejoice our staff’s historical past on the British Grand Prix, and we’re excited to have the ability to give our followers what they need.
“I’m certain this livery will carry again nice reminiscences for a lot of of our followers, and I can’t wait to see it out on monitor at our house race.”
Google VO World Advertising Nick Drake mentioned: “It’s been a privilege for the Google Chrome staff to work with McLaren on bringing again components of an iconic livery to encourage this takeover.
“We had been delighted with the followers’ response to the branded wheel covers that launched our partnership, and now Google Chrome is placing chrome again on the McLaren for its house race. We’re trying ahead to Silverstone and hope all McLaren followers get pleasure from what guarantees to be a very thrilling weekend of racing.”