Sauber will use choice to ‘Stake F1 Team’ identify at particular races


The Stake F1 Group branding below which Sauber introduced its entry for the 2024 Method one period will not be employed at each spherical of the earth championship because of to gambling regulations.

The workforce formerly recognized as Alfa Romeo has shed the backing of the motor vehicle maker this calendar year, in advance of the arrival of Audi as its new motor provider from the 2026 period.

The Sauber Team has agreed a branding offer with sponsor Stake, below which the workforce has appeared on the formal FIA F1 entry listing for 2024 as Stake F1 Group. Its chassis is named a ‘Kick Sauber’, referring to a different model which shares possession with Stake.

As the Stake gambling model simply cannot be promoted in some territories, Sauber will use a diverse identify at all those rounds. Stake was also a title sponsor of Alfa Romeo final calendar year, and was changed by ‘Kick’ in the team’s formal title at rounds in which it could not seem.

The scenario also arose final calendar year. The workforce was entered as ‘Alfa Romeo F1 Group Stake’ for the opening rounds in Bahrain and Saudi Arabia, then grew to become ‘Alfa Romeo F1 Group Kick’ for the Australian Grand Prix, and ongoing to modify among diverse territories. Devoid of ‘Alfa Romeo’ in the team’s identify this calendar year, the difference among ‘Stake F1 Team’ and its as-nevertheless-unannounced choice is very likely to be additional apparent.

“We had been Alfa Romeo F1 Group Stake in particular nations and Alfa Romeo F1 Group Kick [elsewhere],” workforce consultant Alessandro Alunni Bravi advised media like F1 Triviaat the team’s start in London these days.

“We will have also this calendar year two diverse workforce names in accordance to the diverse nations in which we are likely to race in buy to comply with relevant neighborhood regulations. The place Stake is prohibited due to the fact there are limitations on gambling marketing we will use Kick in just our workforce identify.

“As you know Kick is also our chassis naming legal rights companion due to the fact our chassis is Kick Sauber. So we will have a next workforce identify that we are likely to existing before long. Of system, we know that there are nations in which we simply cannot display screen the Stake model.”

Sauber discovered a putting new inexperienced livery to accompany its modify of identify this calendar year. Even so as it will turn into Audi’s performs workforce in 2026, it is very likely to confirm quick-lived.

Even so Alunni Bravi explained the workforce essential to make a obvious split from its earlier branding. “For us it was significant immediately after 6 many years with Alfa Romeo to genuinely set up a new workforce id,” he explained. “Before the Audi period it was significant to existing ourself with this new id.

“Of system it is [also] significant for a workforce like us to have industrial partnerships in spot. So we just take gain of this prospect to have a this kind of a huge companion like Stake becoming a member of us like Kick to generate this new workforce id.”

He denied the workforce experienced disregarded its heritage branding, Sauber, which it entered F1 as in 1993. “Sauber Team is in Method one for 32 many years, but this does not signify that we forgot what Sauber is,” he explained.

“This usually means that for these two seasons we want to have this continuity and we want to generate a new workforce id that can also aid us to entice a new viewers, to get to a new viewers, to increase our admirer foundation, to existing ourselves as new.”

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