AlphaTauri reveals new identification for 2024 immediately after rebrand
Pink Bull F1 Groups and Visa have introduced a multi-calendar year settlement in which Visa will turn out to be the initially world husband or wife of equally Pink Bull F1 groups, bringing a new glance workforce to the F1 grid in the sort of Visa Hard cash Application RB, previously Scuderia AlphaTauri.
Visa’s initially new significant world sports activities sponsorship in additional than fifteen yrs, the settlement encompasses the Visa Hard cash Application RB workforce, corresponding title partnership on the F1 Academy workforce entry and the Oracle Pink Bull Racing workforce. The Visa emblem showing on equally the Oracle Pink Bull Racing and Visa Hard cash Application RB vehicles as perfectly as the F1 Academy entries from the respective groups.
“This is a groundbreaking partnership, and a good possibility for the Visa model to interact one particular of the swiftest-rising sports activities communities on the earth,” stated Frank Cooper III, Main Marketing and advertising Officer, Visa. “This alliance resonates strongly with Visa’s eyesight to encourage people to ‘make it,’ striving to acquire smaller methods for enhancement each and every working day, all through just about every race or party.”
Visa Hard cash Application RB Motorists Yuki Tsunoda and Daniel Ricciardo will activity a freshly developed Visa and Hard cash Application motivated motor vehicle livery and driver’s package when the 2024 F1 time kicks off in Bahrain on February 29. The comprehensive livery unveil will acquire position all through a unique Las Vegas party on February eight.
“It’s wonderful to expose the new identification and to welcome new companions as we embark on the future period of the team’s Method one tale,” stated Peter Bayer, Main Government Officer of the freshly named Visa Hard cash Application RB workforce.
“Faenza is getting into a new period of racing, keeping legitimate to our roots as a hothouse for expertise but now with an even larger aim on competing for the most important prizes in F1. We have a daring eyesight for the workforce led by myself and Group Principal, Laurent Mekies and acquiring long run-centered companions these types of as Visa and Hard cash Application together with us on that journey is vastly interesting.”
In addition, Visa and Hard cash Application will sign up for Pink Bull to winner Visa Hard cash Application RB in the F1 Academy sequence. The all woman driving sequence requires position at 7 pick out F1 tracks more than the similar weekend as the F1 races. This livery will also be unveiled all through February’s unique party.
2️⃣0️⃣ seasons of Pink Bull Racing 💙 pic.twitter.com/g9goFhziCZ
— Oracle Pink Bull Racing (@redbullracing) January 23, 2024
“We’re thrilled to embark on this journey with Visa and Pink Bull,” stated Catherine Ferdon, Head of Brand name, Hard cash Application. “The Visa Hard cash Application RB workforce and Hard cash Application are focused to connecting persons and communities, and there is no larger unifier than sports activities.
“With the ongoing progress of Method A single in the US, this sponsorship enables us to deepen our romantic relationship with Method A single supporters and furthers Hard cash App’s motivation to supporting and rising the lifestyle of F1 fandom in the United States whilst providing additional benefit to our clients. We have a heritage of elevating rising expertise and glance ahead to sponsoring a workforce recognized for creating outstanding up-and-coming motorists.”
“The delivery of Visa Hard cash Application RB is a vastly considerable moment”, stated Oliver Hughes, Main Marketing and advertising Officer at Pink Bull Technological innovation. “The new identification is not merely a title adjust, it is the commence of a thrilling new journey developed to acquire the workforce to new degrees of competitiveness and which is shown in the existence of one particular of the world’s most legendary models as the team’s title husband or wife.
“But, like the workforce, Visa is firmly centered on the long run, increasing from its entire world-top placement in its main company to turn out to be a world pacesetter in the progress of electronic money products and services for anyone, almost everywhere. Matching that motivation to long run finance, Hard cash Application joins the workforce as a crucial husband or wife and as one particular of the most downloaded finance applications. The team’s new identification as Visa Hard cash Application RB leans into a long run in which the workforce rates toward the entrance of the grid just about every weekend.”