Monster Strength leaves Mercedes to be part of McLaren in 2024

F1 Grand Prix, GP Italy, Autodromo Nazionale di Monza

Next the year-ending Abu Dhabi Grand Prix, Monster Strength has declared a partnership with McLaren Racing, ending its extensive affiliation with Mercedes.

McLaren Racing has declared that Monster Strength, a primary international power consume brand name with deep roots in motorsport, will be part of their F1 crew from the 2024 year owards. The announcement also suggests that Monster’s partnership with Mercedes will come to an finish just after fourteen consecutive seasons. Mercedes driver Lewis Hamilton has a personalized arrangement with Monster which is anticipated to keep on in the in close proximity to long term even with the power consume firm’s exit from the Anglo-German outfit.

The multi-12 months partnership will see Monster Strength enter a new racing chapter together with McLaren, continuing its journey in motorsport sponsorship with the power consume enterprise boasting that it “will collaborate with McLaren to generate interesting activations and authentic information.”

From the 2024 F1 year, Monster Strength will be highlighted on the helmets, race satisfies, caps and beverages bottles of McLaren motorists Lando Norris and Oscar Piastri.

Commenting on the announcement, Zak Brown, CEO, McLaren Racing, additional: “We are delighted to be part of forces with the legendary Monster Strength brand name from up coming year onwards. Monster focuses on celebrating athletes as a result of daring suggestions and developing wonderful information, so we just cannot hold out to examine suggestions and locate new approaches to have interaction and entertain our enthusiasts.”

Rodney Sacks, Chairman and Co-CEO of Monster Strength Business, commented: “Monster Strength is very pleased to start off this new chapter in its F1 journey with McLaren Racing.

“Monster is centered on improving admirer activities and partnering with a earth-course crew and its elite motorists to share our enthusiasm with F1’s international viewers. We are arranging some truly interesting plans with Lando and Oscar and are energized to go racing alongside one another from 2024.”